External
App Review
Black-box evaluation of the live iOS app. No source code access, no NDA friction. Used when you need an outside-perspective read on an app's quality before committing to a refactor or an acquisition.
Ideal fit
- CTO, founder, or VP of Engineering validating whether a refactor proposal is directionally right.
- Investor or acquirer doing early technical due diligence on an iOS app.
- Product lead benchmarking against a specific competitor before a roadmap bet.
- Engineering manager new to iOS who needs an outside read on the app their team inherited.
Scope
- Public app analysis: launch behaviour, navigation structure, state handling as observable from the outside.
- Performance probes: cold-start, memory use, battery posture, network patterns.
- UX and accessibility pass: Dynamic Type, VoiceOver, critical flows.
- Competitive benchmarking against 2 or 3 peer apps on the same dimensions.
Deliverables
- Written report with 15 to 20 prioritised findings.
- Each finding scored on impact and effort, with a concrete recommendation.
- Report calibrated to your primary reader: deep-technical (iOS engineers), cross-technical (CTO, VP Eng, engineering manager), or executive (non-technical leadership, product, or investor). Mixed audiences get a layered write-up with an executive preamble on top and technical detail below.
- 60-minute review call to walk through the report together.
Timeline
Roughly 1 week from kickoff to final report.
Ready to scope an App Review?
Send a short note on the app, the business context, and what you'd want the review to answer. I'll reply within 72 hours with scoping next steps, timing, and who the primary reader of the report will be.